Book a fit call
Twenty minutes, free. Tell Natalie what you have, what is frustrating you, and what needs to change.
Bookkeeping for local service businesses
Books you never have to think about.
Sabal Palms closes your books every month, so you can make the next decision with real numbers instead of a guess.
St. Augustine + Jacksonville, FloridaTHE PILE, HANDLED.
Reconciled
1 dayReply promise
The Sunday-night problemYou know the business is busy.
You know the business is busy.
You’re not sure it’s profitable.
Receipts in the truck console. Transactions nobody has categorized since March. A number finally arrives after the decision has already been made.
You are not behind because you are careless. You are behind because you were working.
Current books
Plain English
Fixed dates
No surprise invoices
Plain EnglishFixed datesNo surprise invoicesWhat gets doneClean books.
Clean books.
Clear next moves.
You learned your trade, not double-entry bookkeeping. Sabal Palms keeps the financial side current, useful, and ready for the professionals who need it next.
A simple way forward
From the shoebox to closed.
Get a records review
You get an honest picture of where the books stand, plus scope and price in writing before work begins.
Get your close
Receive reconciled books and a plain-language review on the fixed date we agree on each month.
The promises
A monthly close you can count on.
You should not have to wonder what happens next, who is handling the work, or what the invoice will say.
Price in writing before work starts.
CASH FLOW
See where the money is going.
ONESame bookkeeper.
Same bookkeeper.
Every month.
No handoffs to a mystery queue. Natalie knows your file and your business.
RESPONSE TIME
Answers within one business day.
A clean year-end handoff.
Owner-led
from hello to close.
from hello to close.
Your guide
A competent neighbor, not a firm.
I’m Natalie Hays, owner and bookkeeper at Sabal Palms. You will always know who is doing your books, because it is the same person every month.
When something belongs with a CPA, payroll provider, or attorney, I will say so plainly and point you in the right direction. The goal is simple: current books, understandable numbers, and a clean handoff at year end.
Free field guide
Where is the cash going?
A plain-English guide to the numbers behind a busy local service business.
Download the guide
“People who do the work should not have to decide in the dark.”
Questions, answered plainly
Before you hand over the keys.
What is included, what is not, and what you can expect from the first call onward.
Who is Sabal Palms Bookkeeping for?
Sabal Palms is built for small local service businesses—often teams of one to fifteen—in St. Augustine, Jacksonville, and the surrounding Northeast Florida area. That includes trades, lawn and landscape, cleaning, pest and pool, mobile services, and other owner-led businesses.
What is included in monthly bookkeeping?
The exact scope is set after a records review. A typical engagement includes transaction review and categorization, bank and credit-card reconciliations, a consistent month-end close, core financial reports, and a plain-English review of what the numbers say.
Can you help if my books are already behind?
Yes. Cleanup and catch-up work starts with a diagnostic records review. You will receive a written scope and price based on how many months and accounts need attention before any work starts.
Do you file taxes or provide legal advice?
No. Sabal Palms does the bookkeeping and prepares a clean package for your tax professional. Tax filing, tax advice, legal advice, and lending opinions stay with the appropriately licensed professional.
Will I know who is doing my books?
Yes. Sabal Palms is owner-led, so you work with the same person each month. Questions receive a response within one business day.
How does pricing work?
You will know the price before work begins. Ongoing service and catch-up work are scoped separately, and there are no surprise invoices.
Ready when you are
Let’s get the pile off your mind.
Bring the shoebox, the half-finished QuickBooks file, or the simple wish to never spend another Sunday night catching up.
No judgment. No surprise invoice. Just a clear next step.